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Loyalty 2016
29 Feb - 2 Mar 2016
Venue: Millennium Hilton Bangkok


Welcome by Ravindra Bhagwanani, MD, GlobalFlight and Loyalty Chairman

Since our first loyalty conference in 2005, the travel loyalty market has evolved in many ways – what hasn’t changed is the need for high-level events unifying key loyalty professionals from all over the world. Putting together a powerful agenda is my personal responsibility and honestly, it is a challenging, but truly rewarding task. Flightglobal in partnership with Global Flight are convinced that a powerful agenda is the key for a successful Loyalty event. Having focussed exclusively on travel loyalty issues as Managing Director of Global Flight since 1996, I am still confident in distinguishing what is relevant for the industry as a whole.

With our two annual events – the traditional Loyalty Conference in February and the Loyalty@Freddie Awards event at the end of April, it is also important to have a clear positioning for both events. Although both events are focussed on delivering exceptional content, our February conference is directly concerned with providing sufficient time for networking opportunities and delivering second to none masterclasses. The Loyalty@Freddie Awards conference focusses on presentations of former and potential winners of the Freddie Awards and practical case studies of best practice industry examples. Additionally, our delegates are invited to join the traditional gala dinner at the Freddie Awards.

We work hard to deliver exceptional Loyalty events, however if you have any ideas or suggestions we would definitely be happy to discuss them. Feel free to reach out to any of the team via the contact details below.

Register for updates

Reasons to Attend


Be inspired by our keynote presentations and listen to exceptional content from these high level industry experts as they share their market knowledge.

Discuss, debate & learn

Case studies, though-leadership, panel debates, workshops, masterclasses, high- level industry speakers, exhibition, gala dinner and drink receptions and unrivalled networking over 3 action packed days. All included in your delegate fee!


Benefit from attending our masterclasses, designed to help you find solutions to your specific challenges. Learn new skills which will provide you with the tools for success through a detailed showcase of global airline examples and client testimonials.

Social Events

Enhance your networking opportunities and further develop new relationships by ensuring you attend the complimentary gala dinner and drinks reception, all included in the price of your delegate registration.


Day 1: Monday 29 February

Registration and refreshments
Loyalty masterclass
Loyalty masterclass
Afternoon refreshments
Loyalty Masterclass
Loyalty Masterclass
Invitation only seminar: How are loyalty and CRM colliding?
  • Why are airlines set up in such different ways globally? Should loyalty and CRM be managed by different teams or are they too interlinked?
  • How can you actually define what CRM means? Is anyone able to deliver a holistic CRM view of the customer?
  • Is the industry set for a seismic restructure?
Seminar and masterclass conclude
One-to-one meetings
Drinks Reception

Day 2: Tuesday 1 March

Registration and refreshments
Opening remarks from the Chair
Opening keynote: What are the top innovations on top senior management wish lists?
  • The role of loyalty in wider airline strategy – how is this viewed and is this changing?
  • How much attention globally is being paid to recent private investment in loyalty schemes?
Adapting a global loyalty strategy across different cultural segments
  • Reviewing the global character of the hotel loyalty industry
  • Weighing up the diverse interests of different markets
  • Finding the right balance between global harmonisation and local differentiation
  • What elements should be considering when composing a multicultural management team?
Morning refreshments
How to make customer loyalty work in the price-driven Chinese market
  • Adapting your commercial approach to the Chinese market
  • Overcoming the focus on price whilst still benefitting Chinese customers
  • Successful elements of differentiation in Chinese loyalty programmes
  • Are international loyalty programmes successful in China?
Giving a meaning to loyalty through CRM applications
  • Understanding loyalty as part of a wider CRM strategy
  • Creating value for customers through meaningful CRM applications
  • Adjusting CRM to different situations and environments
  • Addressing organisational and operational challenges
Cost/benefit analysis of loyalty spin offs

This expert fireside chat will explore the pros and cons of implementing a spin off programme. The audience will hear from those that have chosen to spin off their programme as well as those that have selected to remain as one organisation.

Product workshops
Afternoon refreshments
Exploring partnership opportunities within the booming home sharing industry
  • Creating a new value proposition for your price conscious millennial traveller
  • Sharing airbnb’s strategy in Asia and beyond
Panel discussion: Expectations of non-air partners: Wishful thinking or a realistic possibility?
  • Exploring the evolution of partnerships and their requirements
  • Are airlines open to evolving the traditional partnership model?
  • Assessing the role of own loyalty programmes versus FFP partnerships
  • Best practice examples of successful air and non-air partnerships
One-to-one meetings
Close of day
Gala Dinner & Loyalty Awards 2016

Moderator of Awards ceremony: Kevin O'Toole, Head of Strategy, Flightglobal

Loyalty Awards Judges:

  • Karen Zachary, Managing Director, SkyMiles Global Program Management, Delta Air Lines   
  • Alice Goh, CEO, Think Big Digital
  • Ravindra Bhagwanani, Managing Director, Global Flight

Day 3: Wednesday 2 March

Registration and refreshments
Opening remarks from the Chair
Panel discussion: Exploiting the potential of infrequent travellers
  • Will infrequent travellers become the next focus of loyalty programmes around the world?
  • Adjusting the programme propositions to cater to infrequent travellers
  • Identifying the potential of an infrequent traveller
Research paper
Morning refreshments
Product workshops
Thinking local to gain international success
  • Sharing research insight into frequent travellers across different market
  • Overcoming limitations of traditional loyalty strategy and methods within a local market segment
  • Evaluating the relevance of program design and CRM activities to local thinking
Leveraging FFP as a sales tool to grow ticket sales in international markets
  • Importance of an FFP from a sales perspective - opportunities and limitations
  • Working with a programme designed primarily for a different market
  • Influence on programme development process
  • Partnership considerations among alliance partners
Afternoon refreshments
How to make a new FFP standout and be successful: What is the market missing?
  • Is there room for a new type of FFP?
  • Standing out from the crowd without reinventing the wheel
  • Deciding whether to partner with an existing programme vs. creating your own FFP
Non-airline coalition programmes: Reviewing their position in the loyalty market
  • Evaluating the advantages of co-operating or competing with travel loyalty programmes
  • Identifying and seizing opportunities within a local market
  • Competition or cooperation with travel loyalty programmes?
  • Exploring travel redemption options without airline affiliation
Closing remarks and preview of Loyalty@Freddie Awards 2016
Book Now

We are in the process of acquiring speakers for the 2016 edition of the Conference, so please check the agenda for updates as we finalise the speaker line-up

Airline Attendees Include:
Loyalty Awards

Loyalty Awards

The Loyalty Awards 2016 will celebrate excellence in the field of loyalty and being shortlisted or winning an award puts your organisation in front of an audience of airlines, frequent flyer partners and suppliers. If you are an airline / partner, ensure you enter the Loyalty Awards in one of the four categories:

• Best Marketing Campaign

• Best use of Technology

• Excellence in Management

• Best Loyalty Partnership

Through entering the awards, winners must be available to present their award at the Loyalty@Freddie Awards Conference on April 28-29 in North America. Participation in Loyalty 2016 and the Loyalty@Freddies Conference is a great opportunity to showcase your organisation and products, whilst benefitting from the exposure of internal and international external PR opportunities. Nominations will open soon, so now is the time to think about which category you will enter. Look out for further information to be announced in the coming weeks.

Past winners have included: Baltic Miles, Virgin America, Virgin Australia, Coalition Rewards/airBaltic, Topaz Energy, British Airways, Kingfisher, Emirates, SAS, Intercontinental Hotels Group, airberlin and Swedish Rail.


Loyalty TV

Part of our on-going commitment to provide sponsors the best platform in which to interact with existing and future clients at our conferences, is to offer a new way of positioning your company as thought leaders within the Loyalty industry. To find out more about working together with Airline Business to produce snap shot insight reports and the way in which they can be delivered, speak to our sponsorship team.

Book Now
Networking & Entertainment

Sponsorship & Exhibition

Flightglobal and Global Flight are delighted to bring to the market Loyalty 2016 and the Loyalty@Freddie Awards Conference, designed to facilitate innovation sharing, networking and best practice. Over 450 people are expected to attend. If you would like further information on how you can be involved through our sponsorship packages, please contact the sponsorship team to discuss your requirements.

Loyalty@Freddie Awards Conference 2016

The Loyalty@Freddie Awards Conference will return on April 28-29, 2016 in North America. This conference showcases the best practice of previous Freddie Awards winners, delivering invaluable insights to all delegates.