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Loyalty@Freddie Awards
26 - 27 Apr 2017
Hyatt Regency, New Jersey, USA

Welcome To Loyalty@Freddie Awards


The annual Loyalty@Freddie Awards, now in its fourth year, once again brought together loyalty executives from around the world to hear about best practice case studies from airlines and hotels. Customer standpoints helped spice up the debate (‘discussion’ might be a better word to use here). Whether it was Scott Resnick, Director Loyalty Marketing at Jetblue, calling for an end of 'punitive loyalty' or Air France KLM's Sébastien Reliat Brunetière, Director Loyalty Marketing and Brand Flying Blue, lamenting about the difficulties to create loyalty with millennials, the rich agenda provided plenty of thought-provoking discussion topics and inspiration.

The Loyalty Awards winner presentations proved to be another highlight. The fact that Air France KLM and Norwegian not only won two and one awards respectively this year, and also turned out as the big winners at the subsequent Freddie Awards, shows that the industry and customers share similar views on what effective loyalty programs look like. 

Kind regards,

The Loyalty@Freddie Awards Team

The Freddie Awards will take place straight after the Loyalty@Freddie Awards Conference on 27 April 2017. Book your place at the conference today for automatic entry to the prestigious Freddie Awards Ceremony. Showcase your products, deliver thought leadership or increase brand awareness to an audience of loyalty professionals from airlines and their loyalty program partners.

Contact Sarah Green to discuss your bespoke package. Loyalty@Freddie Awards 2016 saw 200+ loyalty professionals from 28+ countries all under one roof. For more information on who attended, download the 2016 attendee list here.

What you can look forward to in 2017


Be inspired by our keynote presentations and listen to exceptional content from these high level industry experts as they share their market knowledge.

Discuss, debate & learn

Case studies, panel debates, workshops, masterclasses, high- level industry speakers, exhibition, gala dinner and drink receptions - all included in your delegate fee!


Benefit from attending our masterclasses, designed to help you find solutions to your specific challenges. Learn new skills which will provide you with the tools for success through a detailed showcase of global airline examples and client testimonials.

Social Events

Enhance your networking opportunities and further develop new relationships by ensuring you attend the complimentary gala dinner and drinks reception, all included in the price of your delegate registration.

Attending Airlines and Partners include:


The Freddie Awards 2017 will take place straight after the Loyalty@Freddie Awards Conference on 27 April 2017. 

Introduced in 1988 by InsideFlyer magazine's Randy Petersen, the "Freddies" have grown in stature and importance to become the most prestigious member-generated awards in the travel loyalty industry. The goal of the Freddie Awards is to give voice to the frequent flyer and to honor the efforts of an industry that counts more than 300 million members worldwide.

The iconic "Freddie" trophy graces the lobbies of some of the most respected travel loyalty programs throughout the world. The obelisk-shaped statuette is a symbol of excellence that can only be obtained by exceeding the high expectations of frequent travelers.

In 1988, thousands of voters cast Freddie Award ballots. In 2013, 2.9 million ballots were cast. Balloting is available in the following languages: English, German, Spanish, French, Mandarin and Japanese. And voters are able to cast a ballot for their favorite travel loyalty program in one of three geographical regions: The Americas, Europe/Africa and Middle East/Asia/Oceania.

If you are interested in attending the Freddie Awards please note all conference delegates receive complimentary entry if you would like any further information please visit their website.

What Our Customers Say

"Congratulations on another perfectly executed conference. "
Alex Malfitani, Azul Airlines Head of Loyalty
" The conference was inspiring and broadened our network."
Kristin Møllerplass, Norwegian Reward Loyalty Manager

Sponsors & Exhibitors

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If you are interested in reaching this audience with your products, contact Sarah Green - sarah.green@flightglobal.com

Loyalty@Freddie Awards Conference 2016