Loyalty@Freddie Awards :: News
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Loyalty@Freddie Awards
26th - 27th April 2017
Hyatt Regency, New Jersey, USA

Industry and Event News

CASE STUDY: Loyalty Partner Solutions - Supplier of the Year Award

7 April 2017 - BY: Flight Global

Loyalty Partner Solutions (LPS) have retained their title as Supplier of the Year Award in this year’s Loyalty Awards. Building on Outmatch they introduce Proximity to the market allowing them to provide the right message, at the right time, at the right location and over the right channel. Proximity uses sensor fusion technology to gather the customers location meaning LPS is able to provide a more personal, contextual and timely message.  

Don’t miss David Glantz, Head of Presales and Marketing from LPS, talking about how location based services can create a seamless travel experience as well as drive increased sales. Sign up to catch him on 27th April 2017.  

CASE STUDY: Air France KML - Best Loyalty Partnership

7 April, 2017 - BY: Flight Global

Turning to social responsibility Air France KLM’s frequent flyer program, Flying Blue, launched partnerships with several startups that supports young and innovative organisations. Members are able to donate miles to these organisations enabling them to attend international tradeshows and conferences that they would otherwise be unable to attend.

Air France KLM’s Director Loyalty Marketing and Brand Flying Blue, Sébastien Reliat Brunetière, will be joining the Loyalty@Freddie Awards to share their experience of creating an emotional link with the supported companies as well as engaging members to support the selected project. Join us and Sébastien at 11am on 27 April. 

CASE STUDY: Norwegian Rewards - Excellence in Management

6 April, 2017 - BY: FlightGlobal

Introduced as a low-cost airline in a highly competitive market, Norwegian Airlines rose against all odds. Many critics said they wouldn’t last 30 days, others gave them no longer than three months. They were all proved wrong, their loyalty program strategy has not only won them the Award for Excellence in Management but contributed to the continual growth of the carrier. 

Hear from Brede Huser, Senior Vice President at Norwegian Reward/ Norwegian Airlines about how they created a frequent flyer offer as a LCC, empower their customers in their choice as well as staying on top of customer expectations on 27 April at 10.40am. 

CASE STUDY: Air France KML - Best Use of Technology

6 April, 2017 - BY: Flight Global 

A bi-lingual bot, Mr Miles 3, encouraged and engaged customers by creating an emotional link to support the Flying Blue program See how Air France KLM pioneered the use of Facebook Messenger bots to drive global participation in daily challenges, and also how they overcome the technical difficulties that come with the introduction of a new service.

Listen to Sébastien Reliat Brunetière, Director Loyalty Marketing and Brand Flying Blue, Air France KLM, to see how you can introduce a new technology into your customer offering. He will be presenting at the Loyalty@Freddie Awards in New Jersey on 26th April 2017.

NEWS: The most exciting latest news of Frequent Flyer Programs!

17 October, 2016 - BY: Global Flight

Iberia is not only celebrating 70 years of services to Latin America, but it has also managed to become the largest carrier between Europe and Latin America over that time. So it is even more interesting that Iberia Plus more...

BLOG: Will hotel loyalty disappear? 

28 September, 2016 - BY: Global Flight

No doubt, loyal customers are as important to hotels as to airlines. But hotels might make it unnecessarily difficult for their customers, undermining the whole concept of traditional hotel loyalty in face of changing market more...

NEWS: Fee structure in the United program MileagePlus changing

15 August, 2016 - BY: Global Flight

The fee structure in the United program MileagePlus will become a bit more transparent as of October 06, since the same fees will apply as of then to changes and refunds. In general, you can state that change fees will more...

BLOG: Are you ready for a Chinese future? 

01 June, 2016 - BY: Global Flight 

When HNA Group buys into Virgin Australia, this might have no impact on global loyalty strategies. But if you look at it from a bigger perspective, there are indeed things to think about – or to worry about in most cases. more...

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