Technology & Innovation in Airline Distribution  :: Home
Technology and Innovation in Airline Distribution
11th - 12th May 2016 // Hong Kong


Flightglobal and T2RL are delighted to bring to the market the Technology and Innovation in Airline Distribution Conference 2016. Now in its sixth year, this conference is established as an excellent meeting place for commercial professionals from across the globe.

It can be tough to envisage what the travel industry will look like in the future, so this conference provides you with the tools you need to lead a distribution strategy transformation in 2016 and beyond.

This two-day conference is a great opportunity to meet and exchange views with influential voices from the commercial airline industry, and we are pleased to offer dedicated private meeting spaces to help support this.

We are bringing the conference to Hong Kong with a unique focus on the dynamic Asian market and the increasing passenger demand in Australia and China plus much more. This must-attend event will bring together attendees from all over the world and is located in Asia as this is set to be the destination to see the fastest growth and an increase in demand for air transport. 

Although China’s growth rate has moderated according to IATA reports issued late last year, it is still set to add an additional 230 million passenger journeys between 2014-2016 and is expected to overtake the US as the world’s largest passenger market by 2029. China is set to increase its size compared to other regions to 42% of global passenger traffic in the future so make sure you are there to meet regional carriers to forge essential business connections.

We look forward to meeting you once again at Technology and Innovation in Airline Distribution 2016!

Mike Moore
Mike Moore
Managing Partner and Director



We are in the process of acquiring speakers for the 2016 edition of the Conference, so please check the agenda for updates as we finalise the speaker line-up


Day 1: Wednesday 11 May

Registration and refreshments
Opening remarks from the Chair
Opening remarks from Airline Business
Keynote: Managing change and increasing demand
  • Revolutionising brand reputation seven months on
  • Increasing passenger demand in Australia and China
  • Creating new partnerships and codeshare agreements to generate long haul ticket sales
  • Re-evaluating pricing and integrating new IT systems
Examining the evolving distribution strategy in Asia
  • Overview of the dynamic Asian market with a focus on regional carriers
  • Switching focus from international marketing to  the domestic and regional market
  • What role do other stakeholders play within the wider distribution chain?
  • Airline and hotel partnerships – examples of those who have cut out the middle man to reduce cost
Max Kraynov, CEO, Jetradar
Sandeep Bahl, Chief Commercial Officer, Mega Maldives Airlines
Morning refreshments
Panel discussion: Update on NDC and IATA’s ‘One Order Project’
  • New developments in NDC and assessing progress made
  • Going ticketless and uniting all passenger information in one place with the ‘One Order Project’ – will this deliver on the promise of providing one place for all passenger information?
  • Addressing the issue of poration (revenue sharing)
Yanik Hoyles, Director of NDC Program, IATA
LCC start up perspective
  • Lessons learned three years on - the transformation from Hong Kong Express Airways to the current LCC model and relationship to Hong Kong Airlines
  • Managing changes in distribution strategy
Andrew Cowen, CEO, Hong Kong Express
Lunch and one-to-one networking
Roundtable discussions
Bernhard Kaiser, Senior Manager, Head of IT to Business Alignment Sales & Distribution , Swiss International Air Lines
Roundtable feedback
Afternoon refreshment break and networking
Panel Discussion: PSS focus: Is best of breed a winning strategy for airlines?
  • Assessing the risks and the benefits of each solution: what are the advantages and disadvantages of each option?
  • Overcoming ‘best of breed’ challenges including interoperability and openness for integration 
Benito Gliponeo, Manager, Project and Application Management - Commercial, Philippine airlines
Tim Catling, PSS Programme Manager, Cathay Pacific
Closing remarks from the Chair and end of day one

Day 2: Thursday 12 May

Registration and refreshments
Opening remarks from the Chair
Keynote: Examining the evolution of the GDS in Asia
  • Sabre’s acquisition of Abacus ensuring a smooth transition is achieved through effective change management
  • Maintaining long-term distribution agreements with Asian carriers
  • How can airlines manage their GDS relationship while maintaining control of own distribution channel?
Creating intelligent product offerings and maximizing on mobile revenues
  • Managing the challenges of merchandising across multiple devices
  • Price setting and capacity control
  • Maximizing on shopping data opportunities through analytics and an increased understanding of how, when bookings are made
  • Setting up fare-families and increasing chance of up-sell 
Morning refreshments
Panel discussion: Redirecting commercial strategy – driving direct sales and the surcharge debate
  • Surcharges and the impact outside the home market – has this decision affected sales?
  • Will other airlines follow?
Evaluating the progress of NDC – has it delivered a richer shopping experience?
  • Discussing experiences in implementing NDC end-to-end scheme
  • Evaluating new developments such as NDC Certification Program and wide scale implementation
Standardizing payment methods, eradicating fraud with new alternatives
  • How alternative forms of payment can enable better conversion
  • Delivery of service and ‘back end’ business processes e.g. revenue sharing, VAT handling and regulatory compliance
  • Understanding the complexity of VAT for ancillaries or ‘add ons’ and creating a standard body to regulate VAT
  • Changing UK laws and payment frequency – how will this affect travel agencies?
Janis Vanags, VP Corporate Communications, airBaltic
Increasing the use of RM in ancillaries
  • Revenue management – improving the people, process and technology
  • Increasing capabilities of personalised offerings through NDC enabling ‘dynamic pricing’ and increase real-time offerings
  • Keeping down costs and segmenting ancillary products
Ianthe Aquino, VP- Revenue Management, Philippine Airlines
Examining the relationship between Airline Distribution and PSS decisions
  • To what extent does the PSS decision affect airline distribution strategy?
  • How do passenger service systems fit into your overall distribution strategy in terms of data profiling, customer segmentation and customer relationship management?
Rogier van Enk, Director Commercial Strategy and Distribution, Finnair
Afternoon refreshment break and networking
Implications of NDC on the PSS
  • How to integrate PSS and RM systems more effectively
  • Increasing flexibility of the inventory control solution
Closing panel discussion: New distribution concepts and potential disruptors - Can airlines offer price comparison and move to more sophisticated pricing methods?
  • Marketing spend and changes in departments – converging interests of Distribution and marketing - who owns the customer relationship?
  • How to achieve the widest reach at the lowest cost
  • How is the nature of the ‘middle man’ going to evolve over the next twelve months?
  • Direct vs indirect - Has the indirect channel become more important?
  • Exploring ways to optimise both channels
  • Looking at the increasing importance of metasearch
Jörg Troester, Senior Vice President Corporate Strategy, Hahn Air Lines
Ameen Malik Allibhoy, Manager GDS, Emirates
Closing remarks from the Chair
Close of conference and afternoon refreshments

Book today and receive the early bird rate on your delegate place, saving up to $300

Reasons to Attend

Flightglobal and T2RL work together to ensure the most influential voices in the industry gather at this conference to provide the tools you need to lead a distribution strategy transformation in 2016 and beyond

Over 100 unique airlines attended our London conferences in 2015 because no other event provides the depth of knowledge and insight into distribution strategy, contracts and RFP, planning and implementation issues

We recognise the challenges airlines face and have structured this conference to maximise your face-to-face time with other airlines

Interactive format for comprehensive networking opportunities and round table trouble shooting discussions

2015 testimonials include:
Informative, entertaining and thought provoking
Corporate and Business Strategy Associate, Arik Air 
Enjoyed the format - balance of keynote, panel style and roundtable. Very organised
Senior Director, Southwest Airlines
It was very well organised and really kept me listening
Program Manager, Delta Air Lines 
Good opportunity to learn and network in the distribution space. Excellent forum.
Great to come and see the leading thinkers articulate the latest developments fundamental to the industry's future
Platform Development Manager, Cathay Pacific 
Well organised and eventful meeting of airline industry people.
Product Manager, Norwegian Air Shuttle 
Informative and independent views (refreshingly void of sales pitches) on the current state and future direction of airline distribution from various airlines, consultants and vendors.
Technology Manager, Qantas 
2015 Attending Airlines Included
Sponsorship & Exhibition

Every aspect of our conference marketing strategy is targeted toward airlines who are on the lookout for new strategic partnerships – whether it be for a transformational PSS project, merchandising concept or NDC integration

We start our year-long event marketing campaigns by interviewing individual airlines to determine their partnership needs and construct a comprehensive plan to ensure our conference delivers every aspect of this – this is why over 100 unique airlines attend our conferences every year and why our exhibition and meeting spaces regularly sell out months before the conference

Over 100 airlines attended one of our London events in 2015 offering an opportunity to build a connection with the IT or commercial lead at airlines looking to invest in new software, technology and partnerships – no other event actively targets those in a buying cycle and offers such unprecedented access to senior airline executives actively looking for the right partners

If you would like further information on how you can be involved through our sponsorship packages, please contact the sponsorship team to discuss your requirements.

Silver Sponsors
Bronze Sponsors
New Generation of Airline Passenger Systems

The 3rd New Generation of Airline Passenger Systems Conference will be returning in 2016, to bring you the latest information in airline technology. In 2015 we saw expert industry speakers from Latam, airberlin, United, Gulf Air, Malaysia Airlines, SAS Scandinavian Airlines, Southwest Airlines, Finnair, Emirates, Japan Airlines, Flybe and Caribbean Airlines discussing key topics including, migration challenges, contractual issues, improving interoperability and more. With over 120 airline delegates representing over 70 unique airlines, this was a truly global gathering.