| 8:30 |
Registrations and Refreshments
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| 9:30 |
Chair's Opening Remarks
Ian Tunnacliffe, Director, Travel Technology Research
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| 9:45 |
Keynote Panel Discussion: Delivering Real Innovation in Distribution strategy
Increasingly airlines want to choose an unfettered approach to their distribution strategy. But in doing so they face significant capital expenditure and short term cost increases before realising any operating cost savings.
Panellists from a range of airlines including full service carriers, low-cost and low-fare operators will discuss successful strategies and key innovations including:
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Which strategies are the most effective: Investment in new tools and techniques, cutting cost, or both in equal measure?
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What are the valid solution alternatives for smaller carriers, low-cost airline and full-service players?
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What is the role of the GDS in distribution innovation?
Marcelo Bento Ribeiro, Director, Yield & Alliances, Gol
Ronan Fitzpatrick, Director of Distribution, Aer Lingus
Rudy Maex, VP Commercial Services Delivery , Brussels Airlines
Moderator: Mike Moore, Director, Travel Technology Research
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| 11:00 |
Morning Refreshments
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| 11:30 |
Innovation and Opportunity in the Distribution Value Chain
Haifeng Liang, General Manager Airline Business Department, TravelSky Technology
Martin Cowley, Senior Vice President EMEA, Sabre Travel Network
Bill Brindle, Group Distribution and Technology Director, HRG
Peter Liney, CEO, STA Travel
David Doctor, Director Airline and Travel Agency Distribution, Amadeus IT Group SA
Jim Davidson, President and CEO, Farelogix
Thomas Gregorson, Senior Director of Product Strategy and Development, ATPCO
Moderator: Richard Clarke, Director, Travel Technology Research
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|
| 13:00 |
Lunch and Networking
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| 14:00 |
Innovation in Revenue Generation
Airlines are ahead of many other industries in innovative ways to drive revenue. However constantly staying in line, or ahead, of the competition and ensuring your systems are able to accept input from a variety of revenue streams is no simple task.
The panel will discuss the next steps in achieving sustainable return from ancillary (and bundled) fees. Panellists will tackle:
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Getting to grips with the different models of ancillary revenue
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Showcasing successful strategies and understanding how to best target the needs of local markets
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Reviewing this year’s winners in terms of ancillary revenue and payments
Sebastien Touraine, Project Manager, e-Services , IATA
Alessandro Ciancimino, Vice President Europe, Sales and Account Management, Sabre Airline Solutions
Bobby Healy, CTO, CarTrawler
John McQuillan, President, OpenJaw Technologies
Moderator: Edward Nicol, CIO and Chief Executive, Cathay Pacific Airways and Coron Pacific
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| 14:45 |
The Science of Choice and its Application to Distribution and Merchandising
Revenue management has always been about sensing and responding to customer demands and holding inventory to gain higher returns. This is a fundamental principal for the airline industry, however, new technologies offer the opportunity to collect data and understand customer behaviour like never before. The panellists will tackle questions on:
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How to apply new techniques and capabilities to deliver a more effective distribution strategy?
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What are the right incentives to drive customers to the most cost effective distribution channel?
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How to create the right interaction and conditions for successful up-selling through website displays and links?
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When is the right time to invest in software that supports website marketing?
Jim Barlow, Sabre Senior Consulting Partner, Sabre Airline Solutions
Francois Labuthe, Director Innovation, Amadeus IT Group SA
Moderator: Scott Nason, Fellow and CEO, Travel Technology Research and SDN TT&H Consulting LLC
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| 15:45 |
Afternoon Refreshments
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| 16:00 |
Leveraging Technology Developments to Meet Customer Requirements
The proliferation of intelligent personal communication devices combined with almost universal internet availability brings both opportunities and challenges within distribution.
This panel will look how to distribute products to ever smaller market segments and compare this to the one-fare, all channels approach.
Our forward thinking panel will showcase their own innovative strategy and tackle:
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How do you really manage web-based distribution?
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How do you make the most of opportunities for new methods of payment?
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What infrastructure is necessary to support multi-channel distribution?
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What are the implications of a change in existing infrastructure?
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Which companies are delivering an improved customer experience?
Chris Amenechi, Senior Director - International eCommerce & Distribution Planning, Continental Airlines
Jan Fogelberg, Vice President, Customer Experience and Technology, Frontier Airlines
Malachi Faughnan, Chief Information Officer, Datalex
Martin Hucker, Regional Vice President, Northern Europe, Tealeaf
Murray Smyth, Senior Vice President , IBS Group
Moderator: Ian Tunnacliffe, Director, Travel Technology Research
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| 17:00 |
Regulatory Implications for Innovation in Distribution
The regulatory environment was instrumental in driving the GDS world airlines operate in. However the unbundling of fares, the changing ways of presenting to consumers and the potential dominance of search engine providers, like Google and Bing, mean the world is likely too see change soon. But, what will this look like and what will it mean for the marketplace?
Our panellists will discuss how Google and ITA have attracted the interest of the regulators in the USA and tackle:
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Whether the new distribution paradigm will require more or less regulation?
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What will this form, if it comes to pass, look like?
Tomas Lopez-Fernebrand, VP, General Counsel & Corporate Secretary, Amadeus
Moderator: Richard Clarke, Director, Travel Technology Research
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| 17:30 |
End of Day One
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| 19:00 |
Gala Dinner
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