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Bert van der Stege
Vice President Commercial
First Air

Bert was appointed a Vice President at First Air in October 2013. He is responsible for all commercial and ground service activities on a day-to-day basis, as well as the strategic development and restructuring of the airline.

Bert has a strong track record built up with 15 years in the industry with extensive airline turnaround experience and airline commercial management responsibility on all continents.  His career started as management trainee with Lufthansa in Germany, Greece and Egypt following his university studies in the Netherlands, Germany, New Zealand and the UK. He joined Lufthansa Consulting in 2001 where he worked with various airlines in Asia, Europe, Africa and the Middle East. Being a key member in the start-up project with Etihad Airways, he also managed airline restructuring projects with Garuda Indonesia, Cyprus Airways, Philippine Airlines, Kuwait Airways, Tarom and EgyptAir.  In 2004, he joined Lufthansa’s passenger division as Manager Strategy & Alliances where he was responsible for the expansion of Star Alliance, joint-ventures and M&As as well as Project Manager for several strategic initiatives.  Three years later, he was appointed Head of Sales & Marketing at Lufthansa’s frequent flyer program, Miles & More, before moving to Arik Air as their Vice President Planning & Marketing, in charge of the turnaround of West-Africa’s largest airline. Before coming to Canada, Bert was the Commercial Director at RwandAir, where he was in charge of all commercial and ground services.


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