| 9:30 |
CEO address
Mark Pilling will discuss distribution and the other issues of the day with the region's leading CEOs. Seeking to answer the following questions. -
Where is distribution on the CEOs strategy radar? -
Which aspects are of most concern? -
How do the CEOs see the challenge of managing distribution? -
What else is on their agenda?
Constantino de Oliveira, Jr
, CEO , GOL
Moderator: Mark Pilling
, Editor, Airline Business
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| 11:00 |
Break
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| 11:30 |
Airline Product and Strategy
Sponsored by:  The panellists will discuss the opportunities and challenges associated with developing branded fares and unbundling products. The audience will understand what it takes to build up and prepare the unbundled offering and the implications for distribution. Is the revenue considered ancillary or just plain old-fashioned revenue?
Tom Bacon
, Airline Management Consultant and Former Executive, Frontier Airlines, USA
Jim Barlow
, Sr. Vice President SabreSonic Solutions, Sabre
Robert Buckman, Travel Technology Consultant, Airline Business Group, Amadeus
Chris Vukelich
, SVP, Business Development, The Americas, eNett
Moderator: Richard Clarke, Director , Travel Technology Research Ltd
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| 13:00 |
Lunch
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| 14:00 |
Workshop 1: The Hahn Air additional revenue and services workshop
Entering a new BSP-market or the GDS as a new sales channel at all remains a costly challenge for many airlines. This workshop will explore the opportunities available to reduce these costs, plus share strategies that allow all kind of airlines (from legacy carriers and regional airlines up to LCCs) entry to new markets and how everyone can increase their market share. With Hahn Air applying the skills they have harnessed over 10 years of operating today’s industry’s leading universal ET platform, this session will form a core part of Airline Distribution 2010. Please note Workshop 1 will run in parallel with Workshop 2
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| 14:00 |
Workshop 2: The ITA merchandising and optional services workshop
Merchandising remains one of the most interesting and potentially profitable areas for distribution professionals today. Join ITA Software at this forward thinking workshop to discuss the direction the industry is taking and the technology and merchandising models already available to take them there, as well as reveal some of the most common misconceptions about merchandising. With ITA sharing the knowledge and understanding they've gained as an IT and services provider at the forefront of a new generation of technology, this workshop will form a core part of Airline Distribution 2010. Please note Workshop 2 will run in parallel with Workshop 1
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| 15:30 |
Refreshments and Networking break
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| 16:00 |
Technology
Sponsored by:  In last years conference in Vienna the technology session was headlined "Where the Rubber Meets the Road". All of the strategies, all of the processes and all of the relationships that we talk about in the others sessions are brought to life by technology. Whether it is the world-spanning networks of the GDSs and airline alliances, the huge data processing resources of the airline reservations and ticketing systems or the small-scale innovations that are breaking new ground in e-commerce and self-service, technology and technologists provide the means by which the industry goes about its business. The panel will talk about the major projects that are changing the face of the industry and they will engage in dialogue with the moderator and the audience.
Ron Peri
, CEO, Radixx
Jaime Pocasangre
, Chief Information Officer, Aeromexico
Moderator: Ian Tunnacliffe, Director, Travel Technology Research
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| 17:30 |
Close of conference - day one
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| 18:30 |
Gala dinner
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