Loyalty 2018 :: Agenda
  • Supporter
Loyalty 2018
5th - 7th February 2018
Bangkok, Thailand

Day 1 - Monday 5 February 2018

12:00

Lunch & registration

12:55

Welcome address from the chair

Ravindra Bhagwanani, Managing Director, Global Flight
13:00

Impact & insight give away

Take away top tips, best practice and thought leadership solutions for today’s loyalty problems

17:15

1-to-1 Meetings

This is your opportunity to meet existing and potential partners as well as key vendors in order to make the best solution choices and investment decisions for your organization.

19:00

Networking drinks reception

20:30

End of Day 1

Day 2 - Tuesday 6 February 2018

8:00

Coffee & registration

9:00

Opening remarks from the Chair

Ravindra Bhagwanani, Managing Director, Global Flight
9:10

Opening Keynote

9:35

Striving towards success with a spin-off FFP

  • Analyzing the elements of success for FFP spin-offs
  • Investor vs. management control: Choosing the right spin-off partner
  • Coordination with the interests of the parent airline
  • A look at the do's and dont's of spin-offs
Gabi Kool, CEO, PINS
10:00

Panel discussion: Do life-long loyalty strategies still matter?

  • Does long term loyalty still appeal to customers?
  • Fighting off competitive short-term temptations
  • Finding the right balance between loyalty and instant gratification
  • The cost of lifetime statuses
  • Cultural changes to anticipate with the new generations of members joining
Moderated by: Graham Dunn, Editor, FlightGlobal
Nik Laming , General Manager Loyalty, Cebu Pacific
Datuk Leong, CEO, AirAsia BIG
Sharada Iyer, Head of Loyalty, Oman Air
Wee-Kee Ng, Vice President - Loyalty & Partner Marketing, Shangri-La Hotels & Resorts
10:45

Mid-Morning coffee & Networking

11:15

Where do loyalty payments fit into a mobile payment landscape?

  • Overview of latest trends in mobile payments
  • Regional differences
  • Aligning loyalty programs and mobile payments
  • Opportunities and threats for loyalty programs
Ulf Geismar, Director, Edgar, Dunn & Company
11:40

Winning the heart of your customers (and then their wallet)

  • What is wrong with many loyalty programmes today?
  • Understanding the limitations of loyalty programmes to create loyalty
  • Transparency and honesty as core values
  • Winning (back) the unengaged mass
Seth Miller, Journalist, Wandering Aramean
12:05

Low cost loyalty 2.0: Tapping into long-haul markets

  • Long haul as the next boundary for low cost carriers
  • Redefining the role and value proposition of low cost loyalty programs on long-hail flights
  • Are richer global legacy programs a market entrance barrier?
12:30

Lunch & Networking in the Exhibition Area

13:45

Workshops

This is your opportunity to meet all of the key vendors who are influencing the industry and will help you to make the best solution choices and investment decisions for your organization.

15:15

Supplier of the Year Award: Dragons stand

  • 5-minute pitch for each of three shortlisted suppliers
  • Q&A's with members of teh judging panel
Judges: David Feldman, Director, Loyalty & Reward Program Strategy, Catchit Loyalty
15:45

Afternoon Tea & Networking in the Exhibition Area

16:15

Virtual reality: The future of travel

  • What does virtual reality mean for the travel industry?
  • Moving from transactional to emotional loyalty
  • Repositioning loyalty programs to a virtual world
  • Vision 2030: A look at what the future holds
Rashesh Jethi, Head of R&D Americas, Amadeus
16:45

Case study: Flying Blue

Derrick Merkus, Deputy VP Customer Loyalty, Air France KLM
17:10

Closing Remarks from the Chair

17:15

1-to-1 Meetings

This is your opportunity to meet existing and potential partners as well as key vendors in order to make the best solution choices and investment decisions for your organization.

19:00

Gala Dinner and Loyalty Awards 2017

Ravindra Bhagwanani, Managing Director, Global Flight
Steven Greenway, CEO, reward-U / HK Express
Frédéric Kahane, VP Customer Loyalty, Air France KLM
Vicky Elliot, Group Director - Brand Loyalty, Jumeirah Group

Day 3 - Wednesday 7 February 2018

8:30

Coffee & Registration

9:00

Opening remarks from the Chair

Graham Dunn, Editor, FlightGlobal
9:05

Building loyalty through storytelling

  • Creation of emotional loyalty through storytelling
  • Finding the right story for your business
  • Learning to listen to your customers
  • Integrating social media to your communication strategy
Dave Carroll, Musician
9:35

tbc

10:00

Understanding social media in China

  • How does social media in China work?
  • The role of social media in segmented overall communication strategy
  • Errors to avoid
  • Ways of generating concrete sales through social media
Yi Gao, Aviation Course Director, Department of Aviation, Swinburne University of Technology
10:30

Mid-Morning Coffee & Networking

11:00

Engaging customers in a holistic manner

  • Understanding customer engagement beyond the loyalty currency 
  • Role of social media in the engagement process
  • Adapting to specifics of local markets
  • Case study examples of creating loyalty through customer engagement
11:30

Workshops

This is your opportunity to meet all of the key vendors who are influencing the industry and will help you to make the best solution choices and investment decisions for your organization.

12:30

Lunch & Networking in the Exhibition Area

14:00

Panel Loyalty Awards Winners

  • Insights into case studies of Loyalty 2018 awards winners
  • Benefits for shareholders and members
  • Process of generating award-winning initiatives
Moderator: Ravindra Bhagwanani, Managing Director, Global Flight
Loyalty Awards winners - TBA on site
15:00

What does blockchain really mean for traditional loyalty programmes?

  • The 101 of blockchain
  • Is blockchain an opportunity or threat for travel loyalty programmes?

  • Worldwide best practice examples of blockchain loyalty solutions

Douglas Carlucci, Partner, Oliver Wyman
15:30

Afternoon Tea & Networking in the Exhibition Area

16:00

Loyalty Trends Case Study 1: TBC

16:20

Loyalty Trends Case Study 2: Quick wins through gamification made simple and accessible

  • Finding the ultimate no-brainer redemption opportunity
  • The attractiveness of casino games in many cultures
  • Pilot clients case study
Alexandre Drubigny, President, WinMiles
16:40

Loyalty Trends Case Study 3: Creating Loyalty with instant gratification

  • The advantages of cash-back programs
  • Are frequent travellers more interested in cash-back or loyalty-affiliated products?
  • Pitching the right product to the right customer segment rather than creating internal cannibalization?
17:00

Closing remarks from the Chair

17:15

Close of Conference


The organisers reserve the right to change the programme, speakers or venue should circumstances require.

Sponsors & Exhibitors

Supporter

If you are interested in reaching this audience with your products and services, contact Sarah Green to discuss the sponsorship opportunities we have available - sarah.green@flightglobal.com