Loyalty 2018 :: Top tips
  • Official Hotel Sponsor
  • Official airline sponsor
  • Platinum
Loyalty 2018
5th - 7th February 2018
Bangkok, Thailand

9 tips for a successful award entry


Start now!: Give yourself plenty of time to complete your entry. Writing against a deadline leads to rushing and compromise - give yourself the chance to submit your best possible entry.


Read the categories carefully: Make sure the category you have chose is relevant to your project or initiative.


Show us the loyalty: These awards are all about loyalty – what have you done differently for your customers? Is this innovation an industry, business or company first? Have you seen a wider impact on your business or customers?


Be clear, concise and avoid jargon: Avoid over-technical language and unexplained acronyms. Specific facts and figures make things easy to understand and will ensure the judges can extract the relevant information quickly and easily. Make sure your proofread your entry before submitting.


Provide evidence: All information is confidential, except where otherwise stated, so you can be assured that anything you provide will stay within the confines of the judges. If the entry criteria asks for evidence of success – financial or operational – then make sure you show it clearly (this can be in the form of ROI or percentages).

Maximise your content: Make sure you use your 500 words carefully, consider using tables, graphs, diagrams or images if you think they will support your entry.


Company size isn’t important: Judges take into account the relative size of each company involved and make their decision on the basis of the evidence in front of them. Small companies have succeeded in several categories in previous years.

Supporting materials: If you are going to include supporting materials; independant feedback, quotes or weblinks within your entry, then some guidance and context as to what they contain and why they are relevant is important.

Never assume: While the judges all have relevant experience, they won’t necessarily know the intricacies of your operation or sector. If it’s relevant to your entry, then describe the particular challenges you face.

Ready To Enter?   


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