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2013 Attending Airlines/Partners:


The 2nd annual Loyalty Americas conference has now taken place, where over 90 loyalty experts attended the conference including loyalty programme directors and managers, vice presidents, managing directors, senior managers and business development managers.

Loyalty 2014, 17-19 February, Amsterdam - book now at our super early bird rates

We are now pleased to announce that Loyalty 2014 will take place between 17th and 19th February 2014 in Amsterdam, The Netherlands at the NH Grand Hotel Krasnapolsky, Amsterdam.

Airline loyalty programs continue to innovate: Restructuring, rebranding, finding new markets and working with different partners. But will these changes secure their profitability long-term?

Customer demands are changing and loyalty programmes must respond.

If delivering on customer experience expectations is key, is the current loyalty model still sustainable? The most strategic loyalty leaders are current spending their time working out how they can align their back office systems and strategy to deliver the personalised services their customers expect.

Loyalty 2014 will explore how organisations can make customer relationship management pay off and tackle key topics including how to add value through external partnerships and code shares, revenue-based programmes, new technology, big data, prepaid credit cards and customer experience - or to put it differently, how to bring customer focus at a loyalty program together with financial profitability.

If you would like further information about Loyalty 2014 please visit our website Make sure you benefit from our super early bird discounts when booked on or before 15th October.


What our previous delegates said:

‘Great networking place, variable quality for the presentations’ Partnership Marketing Manager, Carlson Rezidor Hotel Group

‘Every Loyalty conference I attended never failed to disappoint Royal Brunei!’  Manager Loyalty Marketing, Royal Brunei Airlines

‘Excellent and number one in the world’ General Manager, Miles & Smiles

‘This conference is very useful and inspired’ American University of Sharjah

‘The best place to share BPs and to meet with potential partners’ VP Loyalty Program, ACCOR

‘Great line up of speakers (including the academic one!)’ Director of Research Institute, California State University 

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